Welcome to The Rack! Today was a historic day for Fab. Today, just 15 months after launching our website to the world, we opened up The Rack, Fab’s first Fab-owned and fully Fab-operated warehouse. (The Rack is operated by our Rackstars. Duh!)
And, we’re live, shipping already to Fab’s 5.5M U.S. customers. Today we shipped items from The Rack. Beardo: Sold today on Fab; shipped today from The Rack. Amazing. In just a few weeks The Rack will be full of most of the products shipping to our U.S. customers for Fab Holiday 2012.
This is a huge development for Fab and an even huger development for Fab’s customers. Items that are at The Rack can ship anywhere in the U.S. in 1 to 5 days for the holidays. And, by this November, 70% of what Fab sells will be coming from The Rack. Fast. To. You.
Smile, you’re designed to.